The Namm Show is one of the largest musical trade shows in the world. It is held twice a year in the USA, once during the summer in Nashville, Tennessee and once during winter in Anaheim, California. Buyers, retailers, manufacturers, and others involved in the music business come from all over the world to attend this music trade show. The show is not open to the public. The Namm Show brings the musical industry together by providing productivity to businesses and provides new outlooks for products and services within the industry. These days, it is estimated that over 60,000 people attend this show. Hoshino Gakki has participated at the Namm Show for over 30 years.

Frankfurt Musik Messe is the largest international music fair held in Europe. It takes place once a year during the spring in Frankfurt, Germany. This exhibit features a wide range of musical products, including traditional instruments to innovative new products. The Messe show is accessible to the public. People from all over the world come to vast this exhibit each year.