Fifty years. Just two words, but within them lies a vibrant tapestry of drums and the stories they tell. Here, we trace the storied history of TAMA, woven through the iconic instruments that shaped its every beat.
2004-2013 A Modern Revolution
By this time, TAMA's product lineup was well established, featuring the high-end Starclassic, the mid-class Superstar, and the entry-level Imperialstar. This period marked an opportunity for TAMA to solidify its position as a world-class brand, and a key element of this strategy was a renewed focus on achieving exceptional sound with its high-end models.
The Starclassic model incorporated a core made of Bubinga wood, previously used only as outer plies for ornamentation. The STARPHONIC snare drum introduced a completely new sonic direction compared to its predecessors, thanks to an innovative mechanism that leveraged TAMA's advanced development capabilities. Notably, this period also saw the introduction of the super high-end STAR Drum model. Unlike other instruments, drums naturally have a range of prices and corresponding sound qualities. The coexistence of the STAR Drum and Starclassic series highlights the breadth of TAMA's sonic palette, providing drummers with a wider selection to find their perfect sound.
Prior to this time, TAMA had a strong association with hard rock and heavy metal, reflected in its artist endorsements. However, this period witnessed TAMA's transformation into a brand that attracted artists across diverse styles, including jazz, funk, and pop.
In 2011, TAMA finally entered the marching market, a long-held goal. The products, developed over a decade, surprised the market with their innovative features, such as lightweight shells and ergonomic designs. The company's subsequent entry into the concert market marked another significant step, solidifying its position as a comprehensive percussion instrument manufacturer.
PRODUCTS
The quest for new drum sounds and hardware designs continued in the early 00's. Starclassic Bubinga was introduced, delivering a brand-new sonic expression, along with the Speed Cobra pedal that was optimized for rapid footwork. Looking to go beyond the demands of the current lineup, STAR Drums were released in 2013, bringing a fresh look & sound to TAMA Drums.
This item revolutionized hi-hat control for drummers, particularly those utilizing double bass pedals. For years, playing hi-hat while utilizing both feet for bass drum was a major challenge. While "drop clutches" operated by sticks existed, foot-operated options remained elusive. This invention offered a game-changing solution, enabling drummers to control the hi-hat with their left foot.
Adapting to the new technique may have required some initial adjustment, but the benefits were undeniable. Freeing both hands for drumming opened up new creative possibilities. Additionally, the ability to fine-tune the closed hi-hat position ensured professional-grade control and versatility. This innovation quickly garnered significant attention and appreciation from drummers worldwide.
The Starclassic Bubinga Omni-Tune holds a unique place in TAMA's history as the first regular production series to use Bubinga wood, which is now synonymous with the brand. While it may seem like a natural progression, the story behind its inception occurred somewhat by accident.
Originally conceived as a limited edition Starclassic Maple with a stunning Hawaiian Koa veneer, the "Exotix" model faced sourcing challenges with the Koa wood. As fate would have it, readily available Bubinga with a similar coloration presented itself as a viable alternative. This fortunate coincidence ultimately led to the unplanned but welcomed creation of the Starclassic Bubinga series.
Adding to its innovative spirit, the Starclassic Bubinga incorporated the revolutionary Omni-Tune Lug system. This groundbreaking design, inspired by the 1988 PAT.30 One-Way Lug used on snare drums, allowed for complete tuning (both top and bottom heads) from the batter side - a first for both drum sets and bass drums. The mechanism was further adapted to accommodate deeper shells on bass drums and floor toms, solidifying its versatility.
This innovation proved particularly valuable during the 2000s trend of large, complex drum setups (7-piece kits and beyond). The ability to tune all drums conveniently from the throne significantly enhanced playing comfort and efficiency for drummers embracing these expansive configurations.
The new Superstar emerged as a game-changer in the mid-range drum market, aiming to replace the Rockstar series. Despite its accessible price point, it didn't compromise on quality, boasting the same premium features as its high-end counterparts: die-cast hoops and the innovative Star-Cast Mounting System. Its diverse color palette, ranging from classic lacquer finishes to modern wraps, further solidified its appeal, offering aesthetics that rivaled pricier kits.
However, the innovation didn't stop there. TAMA expanded the Superstar family with the introduction of the Super-Shallow Hyper-Drive model, perfect for drummers seeking a compact setup with explosive sound. Following closely was the Superstar Classic, featuring a brand-new mounting system and individual lugs, quickly establishing itself as another mid-range favorite.
These advancements solidified the Superstar's reputation as a series offering "More than just attitude," living up to its tagline by delivering exceptional quality, versatility, and style at an attainable price point.
The Quick-Set Tilter offered a groundbreaking innovation for drummers: seamless cymbal angle adjustment. Prior to its arrival, drummers were limited to incremental changes in 6-degree steps, but this ingenious mechanism unlocked micro-adjustments for precise positioning. This revolutionized cymbal placement, allowing drummers to achieve the perfect angle for optimal sound and playing comfort.
The success of the Quick-Set Tilter didn't stop there. TAMA, known for its diverse product development, cleverly adapted the mechanism to enhance snare stand angles as well. This move further solidified the Quick-Set Tilter's impact, making it a valuable tool for both cymbal and snare setups.
Building upon the success of the Starclassic Bubinga Omni-Tune launched in 2005, this model reintroduced Bubinga in a series adhering to the classic Starclassic specifications. Capturing the essence of its predecessor's powerful, low-end punch, this iteration garnered widespread attention, further solidifying Bubinga's position as a premier drum material alongside maple.
Adding to its appeal, the model incorporated a redesigned Star-Cast Mounting System. The streamlined design features mounting arms that seamlessly curve along the hoop, allowing for closer tom placement and enhanced playing ergonomics.
Launched alongside the high-end Starclassic Bubinga in 2007, this model offered an intriguing alternative within the prestigious Starclassic series. Originally conceived as an "accessible" birch version of the Starclassic, this model took an unexpected turn with its introduction in the US market.
Instead of pure birch, it showcased a unique hybrid shell construction of Bubinga and birch, delivering a sonic experience distinct from its all-birch counterpart. This unexpected twist caught the attention of professionals, who were impressed by its powerful, resonant sound and nuanced character.
As a result, the model transcended its initial label of "cost-performance." It earned its place among the distinguished Starclassic lineup, proving that affordability and superior sound could coexist beautifully. The "Performer" name, initially reflecting its accessibility, ultimately came to signify its undeniable performance capabilities.
This snare drum series embraced the burgeoning trend of silver aesthetics, adorned with dazzling Swarovski crystals for an eye-catching, head-turning look that garnered worldwide attention. Beyond their striking visuals, these drums offered sonic diversity through six unique shell materials. Though the dominant sound character across the series leans towards power and presence, as exemplified by the substantial 13mm/15ply maple shell, each material imparts its own distinctive tonal fingerprint.
Further amplifying the individuality of each snare, TAMA bestowed them with evocative names: Valkyrie (maple), Masai (Bubinga), Spartan (stainless steel), Praetorian (bell brass), Athenian (brass), and Titan (titanium). This personalized approach marked a unique chapter in TAMA's history.
In 2007, the Iron Cobra pedal lineup received a revolutionary upgrade: the Cobra Coil. This innovative mechanism was designed to deliver smoother, more agile action by eliminating the feeling of resistance during play. The key? A spring system nestled within the pedal that assisted in the natural bounce-back of the footboard, resulting in effortless response and reduced fatigue.
However, the Cobra Coil wasn't just about functionality; it also offered unprecedented customization. Drummers could fine-tune the spring tension and adjust its position (front or rear) to perfectly match their individual playing style and preferences.
Initially, the Cobra Coil was only available on the Rolling Glide model, which drew mixed reactions due to its unique feel. However, its reputation for enhanced performance and playability quickly grew, leading to its adoption as a standard feature on all Iron Cobra 900 series models in 2009.
This limited-edition kit was crafted from the same ultra-thin, 1mm stainless steel used in the iconic Warlord Collection Spartan snare drum. This marks the unprecedented use of such a thin shell for a full-size drum set, including a massive 22" bass drum.
Developing this kit presented significant challenges. Replicating the Spartan's signature Resonant Sound Edge (R.S.E.) on these larger shells seemed improbable. Additionally, achieving a flawless mirror finish on the stainless steel required meticulous attention to detail, with even the smallest imperfection posing a major hurdle. Despite these obstacles, TAMA's unwavering spirit of innovation prevailed. Limited to only 50 sets worldwide, this unique kit embodies the pinnacle of TAMA's craftsmanship and relentless pursuit of sonic excellence.
This drum series catered to the rising wave of technical gospel artists who pushed the boundaries of playing style and visual presentation. At their request, the series featured ultra-shallow Hyper-Drive toms – a revolutionary 10" x 6.5" and 12" x 7" configuration that allowed them to position the drums lower for increased playing comfort and visual appeal.
To accentuate the attack and punch of these unique toms, TAMA equipped them with matching die-cast hoops and high-tension lugs. This combination generated a powerful, distinctive sound that resonated with drummers worldwide.
In contrast, the 20" Ultra Deep bass drum delivered a deep, penetrating sound that perfectly balanced the shallow toms. This unique sonic pairing catered to drummers who wanted a visually striking setup without sacrificing sonic depth and power. As the catchphrase "Short Tom = Punch, Attack, and Tone" aptly summarized, this series offered something truly innovative and exciting for technical drummers.
The STARPHONIC series stands as a landmark achievement, solidifying TAMA's position as a leading force in the snare drum world. For over 15 years, it has captivated drummers globally with its rich, full sound reminiscent of vintage snares combined with the vibrant resonance of an acoustic shell.
But what truly sets STARPHONIC apart lies in its unique development philosophy. Rather than focusing solely on hardware innovations and mechanisms, TAMA took a revolutionary approach, prioritizing the acoustic potential of the shell material itself and designing mechanisms that would unlock its full sonic capabilities. This resulted in a snare that not only delivers a naturally expressive sound but also boasts intuitive functionality and seamless adjustments. As the tagline aptly expresses, STARPHONIC truly embodies "The New Sound from the Golden Age."
The Tama Speed Cobra drum pedal was originally designed to be lightweight, responsive, and produce a powerful sound. However, as drummers' needs evolved, demand grew for pedals that were even faster and easier to play. Tama's answer was the Speed Cobra, aptly named with the catchphrase "Extreme Velocity, Serious Power."
Several innovative features were incorporated to achieve both speed and power, with the most notable being the Recessed Setting. This design places the chain connection point closer to the player, resulting in a lighter and more efficient feel. This deceptively simple idea exemplifies Tama's dedication to thoughtful and effective product design.
Another eye-catching early feature was the triangular beater head. This unique shape wasn't just for aesthetics; it was designed to maximize the impact of the beater stroke for a stronger and more powerful sound.
In 2016, the Speed Cobra received a major update, further enhancing its speed and power capabilities. Even over a decade after its release, it remains a staple in Tama's lineup, standing proudly alongside the iconic Iron Cobra pedal.
The Silverstar is an all-birch shell drum set that was released as a mid-priced model. While TAMA's birch shells have symbolized a weighty and powerful sound since the original Superstar, this approach changed completely with the Silverstar. As expressed in the combination of small lugs and flange hoops, the Silverstar has come to be known as a new TAMA drum sound with a warm resonance reminiscent of vintage drums.
On the other hand, the Metro-JAM Kit (2013) and the Cocktail-JAM Kit (2014), both of which are small-diameter drum sets that became the beginning of the current Club-JAM series, are new directions that have been carried over into the current lineup.
Traditionally, snare drum series have standardized hardware like strainers, lugs, and sizes across all models. This series broke free from that mold, tailoring hardware and dimensions to the unique sonic properties of each shell material.
The S.L.P. series takes this customization a step further. It goes beyond just matching hardware to the shell; each model boasts unique specifications and features designed to excel in specific genres. This makes them easier for drummers to match their desired sound, hence the distinctive names given to each model.
Leveraging over 40 years of drum-making expertise, TAMA ventured into the marching market with a comprehensive new line of marching drums, carriers, stands, and other hardware.
Entering the uncharted territory of marching percussion, TAMA collaborated with renowned American marching expert Tom Float. This collaboration, combined with extensive research, yielded several groundbreaking innovations, such as the Detachable Gut Frame and Perfect Fit Carrier System, all designed to prioritize player comfort and ease of use. This focus on user-friendliness surprised the market and quickly won over marching drummers.
The success of these innovative marching instruments spurred TAMA's expansion into the concert percussion market. Notably, the marching drums served as a springboard, demonstrating TAMA's capability to leverage its development expertise and tackle challenges in new domains.
In 2013, TAMA launched a groundbreaking flagship series for the next generation, propelling the brand to new heights. This high-end line, distinct from the Starclassic, wasn't about exceeding specs; it defied convention with a unique sonic identity.
Whereas the Starclassic delivers a punchy, clear attack, the STAR series prioritizes a softer, more comfortable feel with extended sustain, capturing the "Fun to Play" spirit. This distinct personality goes beyond mere specs. It's rooted in the shell's hardware, thickness, and construction. For example, the STAR series features wood-specific constructions. Bubinga boasts an ultra-thin 4.5mm shell with a 9mm S.F.R., while maple utilizes a thicker "core ply" sandwiched between thinner inner and outer plies.
Beyond construction, meticulously chosen components contribute to the soft feel and extended sustain. Moderately hard anti-vibration rubber is strategically placed, like at the tom mount L-rod connection and bass drum spurs. Years of drum-making expertise shine through in the refined sound. Drawing inspiration from the Starclassic while incorporating innovative updates, the STAR series pushes boundaries, refining TAMA's traditional sound into something revolutionary. With the STAR and Starclassic as cornerstones, TAMA offers a diverse and rich lineup catering to a wide range of drummers and musical styles, not just limited by price tags.
